‘For Digital Leaders’ Podcast
Executive-level conversations about selling through digital channels.
In this episode I make a case for why it's imperative UI design teams prioritize customer needs over the business, why business stakeholders should have a limited role in your design process, and I'll share two stories from in the trenches with clients where customer-first thinking failed and the impact it had on the business.
For digital teams to be successful, they must ‘get in the customer’s head’ and build deep insights into the intentions, motives and behavior that lead to the sale. This episode explains for ways to collect valuable data about your customers, how they interact with your store, what they’re thinking and why it’s crucial for marketers and designers to build empathy.
This episode is part of the #CommerceTech series why I review digital asset management platform Cloudinary which helps digital teams automate the entire image lifecycle — from upload, storage and catalog management, to on-the-fly asset manipulation and high-performance delivery through global content delivery networks.
An effective mobile commerce optimization strategy is rooted in 'usability' and where design decisions are derived from research-backed usability research and data. Digital leaders need to ask themselves and their teams hard questions to know where attention should be placed going forward or risk losing out on the growing proportion of mobile traffic vs. desktop.